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Comparison of proactive communication
channels
Comparison of proactive communication
channels
Comparison of proactive communication
channels
Compare channels to provide most efficient proactive mass notification.
Compare channels to provide most efficient proactive mass notification.
Thankdigit SNS vs. SMS & Email
Thankdigit SNS vs. SMS & Email
Thankdigit SNS vs. SMS & Email
Thankdigit SNS vs.
Mobile PUSH, Self-made or third party Bots & CPaaS
Thankdigit SNS vs.
Mobile PUSH, Self-made or third party Bots & CPaaS
Thankdigit SNS vs.
Mobile PUSH, Self-made or third party Bots & CPaaS
The Strategy Canvas
The Strategy Canvas
The strategy canvas is a central diagnostic tool for comparing products based on product characteristics and key metrics.
The strategy canvas is a one-page visual analytic that depicts the way an organization configures its offering to buyers in relation to those of its competitors.
The horizontal axis on the strategy canvas captures the range of factors that an industry competes on and invests in, while the vertical axis captures the offering level that buyers receive across all of these key competing factors.
The strategy canvas is a central diagnostic tool for comparing products based on product characteristics and key metrics.
The strategy canvas is a one-page visual analytic that depicts the way an organization configures its offering to buyers in relation to those of its competitors.
The horizontal axis on the strategy canvas captures the range of factors that an industry competes on and invests in, while the vertical axis captures the offering level that buyers receive across all of these key competing factors.
Key competing factors explained
Key competing factors explained
Key competing factors explained
If solution is not ultra- specialized for your industry.
If solution is not ultra- specialized for your industry.
Need to build notification processes from scratch
Need to build notification processes from scratch
01
Most of channels require to update contact info, which causes waste of time, or incorrect mailings.
Most of channels require to update contact info, which causes waste of time, or incorrect mailings.
02
Need to update contact info
Need to update contact info
03
Audience reach
Audience reach
What percentage of your audience can be reached by any approach. How many people are connected or can be notified?
What percentage of your audience can be reached by any approach. How many people are connected or can be notified?
04
Delivery rate
Delivery rate
Percentage of successfully delivered messages. Not blocked or filtered as spam.
Percentage of successfully delivered messages. Not blocked or filtered as spam.
Percentage of messages read.
Percentage of messages read.
05
Read rate
Read rate
The time from the moment a message is delivered until it is read by the final recipient.
The time from the moment a message is delivered until it is read by the final recipient.
06
Time to read
Time to read
07
Cost
Cost
Overhead and hidden costs of certain notification approach should be also mentioned in comparison methodology.
Overhead and hidden costs of certain notification approach should be also mentioned in comparison methodology.
Ease of switching between delivery channels is crucial in terms of redundancy, usability and consistency.
Ease of switching between delivery channels is crucial in terms of redundancy, usability and consistency.
08
Redundancy of channels & omni-channel
Redundancy of channels & omni-channel
To combine all sources and notification history.
To combine all sources and notification history.
Cross-system notification hub & widget
Cross-system notification hub & widget
09
10
Tools for recipients engagement
Tools for recipients engagement
Most of notify approaches have poor audience reach due to lack of tools for recipients connection & engagement.
Most of notify approaches have poor audience reach due to lack of tools for recipients connection & engagement.
11
This type of tools ensures value out of the box, after commissioning of the system.
This type of tools ensures value out of the box, after commissioning of the system.
Tools for automatic notification generation
Tools for automatic notification generation
Otherwise you will have to spend a lot of resources on adaptation.
Otherwise you will have to spend a lot of resources on adaptation.
Ultra-specification on HEIs business processes - unique use cases
Ultra-specification on HEIs business processes - unique use cases
12
To deliver an even more valuable experience to end users and achieve stakeholder goals.
To deliver an even more valuable experience to end users and achieve stakeholder goals.
Additional modules
(polls, wiki, RSS, schedule, etc.)
Additional modules
(polls, wiki, RSS, schedule, etc.)
13
We also recommend to add these factors to comparison
We also recommend to add these factors to comparison
We also recommend to add these factors to comparison
Delivery as complete solution with all service and improvements on demand. Bunch of subsystems to maintain stable in production usage on large scale organizations.
Delivery as complete solution with all service and improvements on demand. Bunch of subsystems to maintain stable in production usage on large scale organizations.
Enterprise level solution
Enterprise level solution
Spam problem
Spam problem
Important and urgent notification better to be realised not via channels with spam problem like email and mailings via unauthorised messengers APIs.
Important and urgent notification better to be realised not via channels with spam problem like email and mailings via unauthorised messengers APIs.
Missed notifications
Missed notifications
In modern mobile OS like iOS and Android, notifications from apps are displayed in order of priority. Notifications from the most frequently used apps are displayed at the top. Notifications from less frequently used apps can be hidden and completely invisible. Messengers are the most efficient in this case due to regular app usage by end user.
In modern mobile OS like iOS and Android, notifications from apps are displayed in order of priority. Notifications from the most frequently used apps are displayed at the top. Notifications from less frequently used apps can be hidden and completely invisible. Messengers are the most efficient in this case due to regular app usage by end user.
It is always better when a tool gives you ability to collect feedback on each message.
It is always better when a tool gives you ability to collect feedback on each message.
On-message reaction
& feedback
On-message reaction
& feedback
Having an agile APIs and broad support for customisation is crucial to realise truly cross-system notification hub for enterprise scale.
Having an agile APIs and broad support for customisation is crucial to realise truly cross-system notification hub for enterprise scale.
Agile integration
Agile integration
Both ways to deploy value
Both ways to deploy value
All existing communication channels could be integrated with Thankdigit SNS and used simultaneously to provide unprecedented levels of notification efficiency, raise quality of service and allow to experience power of combined approach.
Or Thankdigit SNS could replace some of your existing channels to achieve budget savings.
All existing communication channels could be integrated with Thankdigit SNS and used simultaneously to provide unprecedented levels of notification efficiency, raise quality of service and allow to experience power of combined approach.
Or Thankdigit SNS could replace some of your existing channels to achieve budget savings.
Notification section in SIS & LMS web portals only
Notification section in SIS & LMS web portals only
Notification section in SIS & LMS web portals only
No proactive communication at all.
No proactive communication at all.
Missing urgent updates due to not in-time noticing.
Missing urgent updates due to not in-time noticing.
SMS
SMS
SMS
SMS
SMS messages have a high read rate, with around 98% of messages opened, often within a few minutes of receipt. This makes SMS one of the most immediate communication channels, good for time-sensitive information or prompts, like reminders, promotions, or notifications. However, SMS generally lacks rich media capabilities and can feel intrusive if overused, which means it works best when used selectively.
Disadvantages of using SMS vs. Thankdigit SNS:
Audience reach could be much lower due to outdated contact info. Mostly no tools to automatically update contact information.
No cross-system notification history when using with regular SMS senders API.
No widget support for implementing in web portals.
No tools for automatic notification generation on SMS sender side, only message forwarding.
No ultra-specification on HEIs business processes for unique use cases.
No additional modules (polls, wiki, RSS, schedule, etc.) for rich notification and interaction experience.
SMS messages have a high read rate, with around 98% of messages opened, often within a few minutes of receipt. This makes SMS one of the most immediate communication channels, good for time-sensitive information or prompts, like reminders, promotions, or notifications. However, SMS generally lacks rich media capabilities and can feel intrusive if overused, which means it works best when used selectively.
Disadvantages of using SMS vs. Thankdigit SNS:
Audience reach could be much lower due to outdated contact info. Mostly no tools to automatically update contact information.
No cross-system notification history when using with regular SMS senders API.
No widget support for implementing in web portals.
No tools for automatic notification generation on SMS sender side, only message forwarding.
No ultra-specification on HEIs business processes for unique use cases.
No additional modules (polls, wiki, RSS, schedule, etc.) for rich notification and interaction experience.
Very costly for large-scale regular campaigns.
Very costly for large-scale regular campaigns.
Need to collect and update contact info.
Need to collect and update contact info.
No on-message reaction & feedback.
No on-message reaction & feedback.
Lack of rich media capabilities.
Lack of rich media capabilities.
Interactive messaging scenarios are expensive and difficult to implement.
Interactive messaging scenarios are expensive and difficult to implement.
While email remains essential for marketing, especially for nurturing leads and delivering in-depth content, the average open rate is around 28% across industries. Email is less immediate than SMS or messaging apps, but its cost-effectiveness and versatility—allowing for newsletters, promotions, and automated journeys—make it a valuable long-term communication tool.
Email marketing maintains a high ROI, with returns averaging around $36 for every dollar spent, due to its broad reach and ability to handle long-form content. However, email open rates are generally lower, averaging 20-25%, and emails can easily end up in spam folders, diminishing reach. While email works well for detailed updates, newsletters, and announcements, it’s less effective for urgent, real-time engagement.
Disadvantages of using Email vs. Thankdigit SNS:
Audience reach could be much lower due to outdated contact info. Lack of tools to automatically update contact information.
No cross-system notification history when using with regular Email senders API.
No widget support for implementing in web portals.
No tools for automatic notification generation on Email sender side, only message composing or forwarding.
No ultra-specification on HEIs business processes for unique use cases.
No additional modules (polls, wiki, RSS, schedule, etc.) for rich notification and interaction experience.
While email remains essential for marketing, especially for nurturing leads and delivering in-depth content, the average open rate is around 28% across industries. Email is less immediate than SMS or messaging apps, but its cost-effectiveness and versatility—allowing for newsletters, promotions, and automated journeys—make it a valuable long-term communication tool.
Email marketing maintains a high ROI, with returns averaging around $36 for every dollar spent, due to its broad reach and ability to handle long-form content. However, email open rates are generally lower, averaging 20-25%, and emails can easily end up in spam folders, diminishing reach. While email works well for detailed updates, newsletters, and announcements, it’s less effective for urgent, real-time engagement.
Disadvantages of using Email vs. Thankdigit SNS:
Audience reach could be much lower due to outdated contact info. Lack of tools to automatically update contact information.
No cross-system notification history when using with regular Email senders API.
No widget support for implementing in web portals.
No tools for automatic notification generation on Email sender side, only message composing or forwarding.
No ultra-specification on HEIs business processes for unique use cases.
No additional modules (polls, wiki, RSS, schedule, etc.) for rich notification and interaction experience.
Up to 80% of emails end up in spam folders.
Up to 80% of emails end up in spam folders.
Very low audience reach while mailing to all domains.
Very low audience reach while mailing to all domains.
Bad for regular small system notifications. Time to read would be much longer.
Bad for regular small system notifications. Time to read would be much longer.
Need to collect and update contact info.
Need to collect and update contact info.
Lack of on-message reaction & feedback.
Lack of on-message reaction & feedback.
Due to bad usability of corporate email client, read rate could be much lower.
Due to bad usability of corporate email client, read rate could be much lower.
In-app mobile PUSH
In-app mobile PUSH
In-app mobile PUSH
In-app mobile PUSH
In-app mobile PUSH
Push notifications have average open rates around 20-30%, often achieving immediate visibility by appearing directly on users’ screens. These are well-suited for urgent alerts, promotions, and user re-engagement, making them good for driving immediate responses or in-app actions. However, overuse can lead to “notification fatigue,” causing users to disable notifications or uninstall apps. For optimal impact, notifications should be personalized and carefully timed.
Push notifications have average open rates around 20-30%, often achieving immediate visibility by appearing directly on users’ screens. These are well-suited for urgent alerts, promotions, and user re-engagement, making them good for driving immediate responses or in-app actions. However, overuse can lead to “notification fatigue,” causing users to disable notifications or uninstall apps. For optimal impact, notifications should be personalized and carefully timed.
Often lack of cross-system support.
Often lack of cross-system support.
Often built-in notifications from only 1 system (SIS or LMS).
Often built-in notifications from only 1 system (SIS or LMS).
No widget support for web portals.
No widget support for web portals.
Missed notifications due to low priority app in iOS & Android notification centres.
Missed notifications due to low priority app in iOS & Android notification centres.
Self-made or third party Bot in any messenger
Self-made or third party Bot in any messenger
Self-made or third party Bot in any messenger
Self-made or third party Bots
Self-made or third party Bots
Notification via bots in messengers provide all benefits of delivering notifications through messengers, but bots itself not fully suitable when it comes to usage as a complex solution in enterprises like universities is.
Using bots alone has several significant disadvantages compared to Thankdigit SNS:
No cross-system notification history. Only logs, but logs are a technical level and are not suitable for ordinary employees.
Can’t be legally significant notification channel. Users can delete important messages and say they did not receive anything.
Often unstable message delivery or low usability implementation.
No tools for automatic notification generation on sender side, only message forwarding.
No widget support for implementing in web portals.
No ultra-specification on HEIs business processes for unique use cases.
No additional modules (polls, wiki, RSS, schedule, etc.) for rich notification and interaction experience.
Need to build notification processes from scratch and promote the use of bots to recipients. This results in low audience reach.
Notification via bots in messengers provide all benefits of delivering notifications through messengers, but bots itself not fully suitable when it comes to usage as a complex solution in enterprises like universities is.
Using bots alone has several significant disadvantages compared to Thankdigit SNS:
No cross-system notification history. Only logs, but logs are a technical level and are not suitable for ordinary employees.
Can’t be legally significant notification channel. Users can delete important messages and say they did not receive anything.
Often unstable message delivery or low usability implementation.
No tools for automatic notification generation on sender side, only message forwarding.
No widget support for implementing in web portals.
No ultra-specification on HEIs business processes for unique use cases.
No additional modules (polls, wiki, RSS, schedule, etc.) for rich notification and interaction experience.
Need to build notification processes from scratch and promote the use of bots to recipients. This results in low audience reach.
Low audience reach rate due to no engagement tools.
Low audience reach rate due to no engagement tools.
No cross-system notification history.
No cross-system notification history.
Can’t be legally significant notification channel.
Can’t be legally significant notification channel.
Lack of redundancy. Rely just on single messenger.
Lack of redundancy. Rely just on single messenger.
End users can’t choose preferred messengers.
End users can’t choose preferred messengers.
Works like a black box - often no proper monitoring or logging.
Works like a black box - often no proper monitoring or logging.
Any communication platform as a service (CPaaS)
Any communication platform as a service (CPaaS)
Any communication platform as a service (CPaaS)
Any CPaaS
Any CPaaS
The vast majority of solutions are not ultra-specialized for the higher education industry. So universities have to heavily adapt the solution for their needs and processes. What causes extra waste of time and resources. Universal solutions also won’t evolve as a tool for HEIs, so lots of new features would be useless in university’s perspective. However, highly needed features will be delayed or not implemented at all by the solution distributor.
Types of system users, data model, data flow, APIs, user stories, scenarios, essential features and lots of other crucial things must be adapted and modified when the universal CPaaS solution is used.
The vast majority of solutions are not ultra-specialized for the higher education industry. So universities have to heavily adapt the solution for their needs and processes. What causes extra waste of time and resources. Universal solutions also won’t evolve as a tool for HEIs, so lots of new features would be useless in university’s perspective. However, highly needed features will be delayed or not implemented at all by the solution distributor.
Types of system users, data model, data flow, APIs, user stories, scenarios, essential features and lots of other crucial things must be adapted and modified when the universal CPaaS solution is used.
Not ultra-specialized for the higher education industry.
Not ultra-specialized for the higher education industry.
Need to build notification processes from scratch.
Need to build notification processes from scratch.
Waste of time and resources to heavily adapt the solution.
Waste of time and resources to heavily adapt the solution.
Self-made notification solution
Self-made notification solution
Self-made notification solution
Self-made notification solution
Self-made notification solution
9 out of 10 universities fail while trying to develop notification solution on their own. Majority is facing some issues due to lack of resources for continuous improvement, underestimating time needed for proper realisation.
Focusing on building own solution instead of setting notification sources and defining notification types lead to having solution below desired level and with small number of notification types. That results in low value and dissatisfaction among target audiences.
The need to build notification processes from scratch and promote the use of solution to recipients. Ineffective promotion could result in low audience reach.
9 out of 10 universities fail while trying to develop notification solution on their own. Majority is facing some issues due to lack of resources for continuous improvement, underestimating time needed for proper realisation.
Focusing on building own solution instead of setting notification sources and defining notification types lead to having solution below desired level and with small number of notification types. That results in low value and dissatisfaction among target audiences.
The need to build notification processes from scratch and promote the use of solution to recipients. Ineffective promotion could result in low audience reach.
High unsuccessful development risks.
High unsuccessful development risks.
High long term development risks for continuous improvement.
High long term development risks for continuous improvement.
High resource costs for initiation, continuous development and support.
High resource costs for initiation, continuous development and support.
Need to build notification processes from scratch.
Need to build notification processes from scratch.
We tried to develop a notification solution ourselves.
But unfortunately, the project turned out to be dead because it did not represent a complete solution in the long term. We finally realised that it had to be an industrial partner focused on continuous product development and sharing experiences across multiple organizations.
We tried to develop a notification solution ourselves.
But unfortunately, the project turned out to be dead because it did not represent a complete solution in the long term. We finally realised that it had to be an industrial partner focused on continuous product development and sharing experiences across multiple organizations.
We tried to develop a notification solution ourselves.
But unfortunately, the project turned out to be dead because it did not represent a complete solution in the long term. We finally realised that it had to be an industrial partner focused on continuous product development and sharing experiences across multiple organizations.
Feedback from the CTO at one of the leading universities.
Feedback from the CTO at one of the leading universities.
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Submit the request below or text to info@thankdigit.com
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Want to ask a question or book a demo?
Submit the request below or text to info@thankdigit.com
We will make a demo for you in Zoom.
Want to ask a question or book a demo?
Submit the request below or text to info@thankdigit.com
We will make a demo for you in Zoom.
Want to ask a question or book a demo?
Submit the request below or text to info@thankdigit.com
We will make a demo for you in Zoom.
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